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A crypto platform aimed to launch a successful Initial Coin Offering (ICO) but needed a structured strategy to attract investors, drive token sales, and maximize engagement throughout the campaign.
To ensure a successful ICO, we executed a multi-channel, data-driven marketing strategy, incorporating segmentation, automation, and gamification to maximize investor participation and contributions. Key tactics included:
We categorized potential investors into different segments based on interest levels, previous crypto investments, and engagement behavior. This allowed for highly personalized messaging to boost conversion rates.
We developed an automated email workflow that:
Educated prospects about the ICO, project roadmap, and token utility.
Built excitement through investor testimonials and key milestones.
Created urgency with countdown emails leading up to the ICO close.
To amplify reach and participation, we introduced a leaderboard-based referral program, rewarding users for referring others to the ICO. This included:
Tiered incentives based on referrals and contributions.
Automated tracking and leaderboard updates to encourage competition.
We ensured consistent engagement by delivering:
Daily email updates with market insights, token sale progress, and exclusive investor content.
SMS reminders for high-intent investors to encourage last-minute contributions.
Push notifications for real-time announcements and key milestones.
ICO generated over $12 million, surpassing funding targets.
Increased campaign efficiency through automation and targeted messaging.
Enhanced investor participation via a successful referral gamification system.
Strategic segmentation ensured highly targeted and effective communication.
Automation streamlined lead nurturing and conversions.
Gamification and multi-channel engagement significantly boosted participation.
By leveraging a combination of email marketing, automation, and referral gamification, we successfully launched a high-impact ICO, raising over $12 million in funding for the crypto platform.
You need a team of experts to handle your back-end with emails and SMS.
No one on your team has the time to figure out email marketing.
You want to supercharge your existing email marketing efforts.
Don’t like meetings? We don’t either; so much so that we’ve outlawed them completely.
Manage your design board using Trello. View active, queued and completed tasks with ease.
Invite your entire team, so anyone can submit requests and track their progress.
Most email marketing for agencies and consultants is as exciting as watching paint dry. But it doesn’t have to be that way.
We offer full-service email marketing for service-based businesses. Using strategic, well-crafted emails, we will engage your prospects and turn them into loyal, paying clients.
Plug-and-play email sequences proven to convert more trials and reduce churn
Revenue-generating campaigns that turn product updates, feature launches, and user milestones into growth opportunities.
Your custom email marketing playbook, engineered from real SaaS wins and battle-tested growth strategies.
Copy that turns free trials into paying customers and drives expansion revenue.
Mobile-first email templates engineered to boost engagement with click rates 43% above SaaS industry benchmarks.
Zero-headache implementation that integrates with your tech stack and starts delivering value within 48 hours.
Systematic A/B testing that finds your winning combinations and lifts conversion rates by 27% in 90 days.
Crystal-clear reports showing exactly how our emails impact your MRR, user engagement, and customer lifetime value.
Complete our short form to tell us about your business and goals.
If accepted, we’ll have a frank conversation about your email marketing goals.
If we work together, we’ll take email marketing completely off your hands.
Discover hidden revenue opportunities in your current email strategy.
We will analyze your existing campaigns and flows and provide actionable insights to boost your results.
Value: $2,500 – Yours free with no obligation.
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