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A leading jobs platform offering a free service faced a significant engagement issue.
Out of its vast email subscriber base, 1.5 million users had become dormant—never engaging with emails or converting into paying customers.
The platform had an existing partnership with a professional CV rewriting service, but struggled to generate substantial revenue from its dormant audience.
The challenge was twofold:
Reignite engagement with these inactive subscribers.
Drive conversions by encouraging users to purchase a professional CV rewriting service.
To address the challenge, we launched a reactivation campaign using a free CV evaluation offer as the primary incentive. The strategy involved a combination of targeted messaging, automation, and multi-channel outreach.
The campaign centered around offering dormant subscribers a free CV evaluation, providing immediate value and an opportunity to highlight areas for improvement in their resumes.
Subscribers were segmented based on their interaction with the campaign:
For Subscribers Who Opted In:
Sent follow-up emails and push notifications outlining specific CV weaknesses and explaining how professional rewriting could improve job prospects.
Used persuasive messaging to highlight success stories and the impact of a strong CV on career opportunities.
For Non-Engaged Subscribers:
Deployed additional follow-up emails to re-promote the free CV evaluation.
Addressed common objections such as skepticism about paid CV services and emphasized the long-term benefits of an optimized resume.
To maximize efficiency and engagement, the campaign utilized:
Automated workflows to trigger personalized follow-ups based on user actions (e.g., if a subscriber clicked but did not proceed, they received a reminder email highlighting the benefits of the service).
Push notifications as a secondary touchpoint to reinforce email messaging and encourage users to take action.
The reactivation campaign yielded strong results:
Re-engagement: 350,000 subscribers (23% of the dormant list) re-engaged by opting in for the free CV evaluation.
Conversion: 3% of reactivated users went on to purchase the professional CV rewriting service.
Revenue Growth: The initiative successfully generated new revenue through CV rewriting purchases while significantly increasing engagement rates among previously inactive users.
A strong incentive (free CV evaluation) was crucial in re-engaging dormant users.
Personalized messaging improved engagement and conversions by addressing individual concerns.
Multi-channel automation ensured consistent follow-up and increased conversion opportunities.
By implementing this strategic reactivation campaign, we successfully re-engaged a substantial portion of Jobberman’s dormant audience and converted them into paying customers, proving the power of targeted email marketing and automation.
You need a team of experts to handle your back-end with emails and SMS.
No one on your team has the time to figure out email marketing.
You want to supercharge your existing email marketing efforts.
Don’t like meetings? We don’t either; so much so that we’ve outlawed them completely.
Manage your design board using Trello. View active, queued and completed tasks with ease.
Invite your entire team, so anyone can submit requests and track their progress.
Most email marketing for agencies and consultants is as exciting as watching paint dry. But it doesn’t have to be that way.
We offer full-service email marketing for service-based businesses. Using strategic, well-crafted emails, we will engage your prospects and turn them into loyal, paying clients.
Plug-and-play email sequences proven to convert more trials and reduce churn
Revenue-generating campaigns that turn product updates, feature launches, and user milestones into growth opportunities.
Your custom email marketing playbook, engineered from real SaaS wins and battle-tested growth strategies.
Copy that turns free trials into paying customers and drives expansion revenue.
Mobile-first email templates engineered to boost engagement with click rates 43% above SaaS industry benchmarks.
Zero-headache implementation that integrates with your tech stack and starts delivering value within 48 hours.
Systematic A/B testing that finds your winning combinations and lifts conversion rates by 27% in 90 days.
Crystal-clear reports showing exactly how our emails impact your MRR, user engagement, and customer lifetime value.
Complete our short form to tell us about your business and goals.
If accepted, we’ll have a frank conversation about your email marketing goals.
If we work together, we’ll take email marketing completely off your hands.
Discover hidden revenue opportunities in your current email strategy.
We will analyze your existing campaigns and flows and provide actionable insights to boost your results.
Value: $2,500 – Yours free with no obligation.
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