Case Study: Increasing Revenue & Engagement for an Online Gig Marketplace

 

Client:  confidential

 

Challenge

A leading online gig marketplace faced a critical challenge—a decline in project/task postings from brands, despite a large pool of available talent ready to work. This posed a risk to revenue growth and overall marketplace activity.

 

Solution

To address this, we developed a multi-channel engagement strategy leveraging email, SMS, and push notifications to reconnect brands with the platform and drive more project postings.

 

Our approach included:

1. Re-engagement Campaigns for Brands

We launched targeted email and SMS sequences to remind brands about the platform’s benefits, showcase successful project completions, and highlight top-rated freelancers available for work. Personalized messaging emphasized:

  • The ease of hiring on the platform.

  • Case studies demonstrating successful project outcomes.

  • Time-sensitive incentives (discounted fees, bonus credits) to encourage immediate task postings.

 

2. Automated Sequences to Nurture and Convert Leads

To sustain long-term engagement, we built automated email workflows that included:

  • Abandoned project follow-ups to remind brands to complete their postings.

  • Post-project satisfaction emails to encourage repeat business.

  • Winback campaigns targeting inactive brands with exclusive offers and success stories.

 

3. Transaction Growth Through Upselling & Cross-Selling

We implemented strategic push notifications and SMS reminders to:

  • Encourage brands to post larger or recurring projects.

  • Promote high-demand gig categories to increase transactions.

  • Offer dynamic pricing insights to help brands optimize their budgets.

 

Results

  • Project/task postings increased by 350%, revitalizing platform activity.

  • Average monthly earnings by talents grew by 35%, leading to higher freelancer earnings.

  • Over $1,000,000 contributed to GMV through optimized email, SMS, and push marketing efforts.

 

Key Takeaways

  • Proactive brand engagement strategies drove a significant increase in task postings.

  • Automation and personalized messaging ensured consistent brand activation and repeat transactions.

  • Multi-channel outreach (email, SMS, push notifications) created multiple touchpoints, boosting conversions and overall platform revenue.

 

By leveraging strategic email marketing, automation, and multi-channel campaigns, we successfully reversed the declining project volume on the gig marketplace, resulting in a substantial increase in transactions and overall revenue growth.

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No one on your team has the time to figure out email marketing.

You want to supercharge your existing email marketing efforts.

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What we do

Most email marketing for agencies and consultants is as exciting as watching paint dry. But it doesn’t have to be that way.

We offer full-service email marketing for service-based businesses. Using strategic, well-crafted emails, we will engage your prospects and turn them into loyal, paying clients.

Automated Sequences

Plug-and-play email sequences proven to convert more trials and reduce churn

Campaigns

Revenue-generating campaigns that turn product updates, feature launches, and user milestones into growth opportunities.

Email Strategy

Your custom email marketing playbook, engineered from real SaaS wins and battle-tested growth strategies.

Email Copywriting

Copy that turns free trials into paying customers and drives expansion revenue.

Email Design

Mobile-first email templates engineered to boost engagement with click rates 43% above SaaS industry benchmarks.

Set-Up and Automation

Zero-headache implementation that integrates with your tech stack and starts delivering value within 48 hours.

Testing and Optimization

Systematic A/B testing that finds your winning combinations and lifts conversion rates by 27% in 90 days.

Reporting

Crystal-clear reports showing exactly how our emails impact your MRR, user engagement, and customer lifetime value.

Our Process

1

Submit your application

Complete our short form to tell us about your business and goals.

2

Alignment call

If accepted, we’ll have a frank conversation about your email marketing goals. 

3

Execution

If we work together, we’ll take email marketing completely off your hands. 

Commonly asked questions

What services does Inbox Czar offer?

We offer full-service email and sms marketing services. Meaning you don't have to do anything besides provide us with brand assets. You can be as involved or as little involved as you please

What types of businesses do you work with?

Service-based companies, including agencies and consultants, looking to enhance their email marketing efforts.

How do you ensure my emails reach my audience?

We implement best practices for deliverability, including list segmentation and compliance with email regulations.

Can I see results quickly?

While results can vary, many clients start seeing improvements within the first few weeks of implementing our strategies.

What if I don’t have an existing email list?

No problem! We can help you build a targeted email list from scratch.

Do I need to provide content? 

Nope. Apart from your brand assets, we handle all the writing, strategy, and technical setup. You just review and approve.

How often will you send campaigns to my list?

It depends. In most cases, we send 3-4 messages per week to an engaged segment of your list. Depending on the situation, we’ll send more or less to different segments.

What are the costs?

With the custom nature of our work, it's impossible to throw out a number as it depends on your current situation. We typically operate through a monthly retainer ($3k-5k/mo). Book a call and we'll be able to determine if there is a fit and what the investment may look like.

Do you do revenue-share deals in exchange for a lower monthly retainer?

On rare occasions we do.

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