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Consequence.world, a B2B SaaS company, faced a major roadblock—zero inbound leads and difficulty in generating demo calls.
Without a steady stream of interested prospects, their sales team struggled to close deals efficiently.
To address this, we designed an email marketing strategy focused on lead generation, nurturing, and sales enablement.
We identified an untapped opportunity—the company’s carbon footprint calculator, which could attract businesses aiming to reduce their environmental impact and achieve B Corp certification. By positioning this tool as a free value-driven resource, we successfully generated high-intent leads.
Once a lead engaged with the calculator, we implemented a welcome email sequence to:
Educate prospects on carbon footprint reduction strategies.
Showcase how Consequence.world’s software simplifies sustainability reporting and achieve net zero.
Provide a clear call-to-action to book a demo with the sales team.
To further streamline the sales process, we developed tailored email campaigns to:
Address common objections and hesitations.
Reinforce the ROI of sustainability efforts.
Cut down the sales cycle by providing case studies, testimonials, and implementation guides.
After signing a contract, we introduced a client onboarding email flow to ensure a smooth transition, reinforce product value, and drive long-term engagement.
Sales calls with qualified leads increased by 120%.
Sales cycle reduced by 40%, leading to faster deal closures and improved efficiency.
Stronger client relationships due to an enhanced onboarding experience.
Leveraging a free tool (carbon footprint calculator) effectively attracted high-intent leads.
Automated email sequences nurtured leads and encouraged demo bookings.
Strategic sales enablement emails cut down objections and accelerated conversions.
Through a well-structured email strategy, we transformed Consequence’s lead generation efforts, significantly boosting demo calls and reducing the sales cycle.
You need a team of experts to handle your back-end with emails and SMS.
No one on your team has the time to figure out email marketing.
You want to supercharge your existing email marketing efforts.
Don’t like meetings? We don’t either; so much so that we’ve outlawed them completely.
Manage your design board using Trello. View active, queued and completed tasks with ease.
Invite your entire team, so anyone can submit requests and track their progress.
Most email marketing for agencies and consultants is as exciting as watching paint dry. But it doesn’t have to be that way.
We offer full-service email marketing for service-based businesses. Using strategic, well-crafted emails, we will engage your prospects and turn them into loyal, paying clients.
Plug-and-play email sequences proven to convert more trials and reduce churn
Revenue-generating campaigns that turn product updates, feature launches, and user milestones into growth opportunities.
Your custom email marketing playbook, engineered from real SaaS wins and battle-tested growth strategies.
Copy that turns free trials into paying customers and drives expansion revenue.
Mobile-first email templates engineered to boost engagement with click rates 43% above SaaS industry benchmarks.
Zero-headache implementation that integrates with your tech stack and starts delivering value within 48 hours.
Systematic A/B testing that finds your winning combinations and lifts conversion rates by 27% in 90 days.
Crystal-clear reports showing exactly how our emails impact your MRR, user engagement, and customer lifetime value.
Complete our short form to tell us about your business and goals.
If accepted, we’ll have a frank conversation about your email marketing goals.
If we work together, we’ll take email marketing completely off your hands.
Discover hidden revenue opportunities in your current email strategy.
We will analyze your existing campaigns and flows and provide actionable insights to boost your results.
Value: $2,500 – Yours free with no obligation.
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